New Market for Classical Music

My daughter Emily is studying violin performance now and plans to pursue a career as a violinist. Naturally my ears perk up whenever there is any mention of a new market for classical music. After all, I want classical music to thrive so that Emily and her compatriots can have an audience for their music (not to mention a means of making a living at it). That's why I listened with interest when American Public Media's Marketplace Morning Report recently aired a story—Montreal cellist—about a Vermont musician who is bringing classical music to punk, folk and rock clubs. Cellist Matt Haimovitz is a successful classical musician and currently teaches at McGill University, but he likes bringing classical music to smaller audiences in clubs. You have probably also heard of superstar violinist Vanessa Mae whose reinterpretation of classical style as well as fusion of classical and pop music has done much to broaden the appeal of classical music to a wider audience. What's interesting is that these artists don't really give up their classical roots; they simply extend their styles, improvise, and make bridges into other styles and, in that process, make their music accessible to the masses. That seems to be the key to a new and expanding market for classical music.

Note: See more Matt Haimovitz at his web site Oxingale.com and read his story in this Andante article: Redefining Success, Off the Beaten Track - Cellist Matt Haimovitz, Bringing Bach to the Bar Band Stage

Tags: music >classical >violin >violinist >cellist >Vanessa Mae >Matt Haimovitz

Comments

[Brad Hill]

Naba, I beg you -- do not put Matt Haimovitz and Vanessa Mae in the same sentence. He brings classical music to new venues; she appropriates classical melodies for pop music. Nothing is wrong with Vanessa Mae's work, but it is by no means a classical career. Crossover sells albums to audiences that don't buy classical product, but it doesn't cross those audiences over into the classical realm. I hope you read Alex Ross's blog. He points to plenty of exciting contemporary work going on that doesn't resort to cheap pop theatrics.

[Naba Barkakati]

Brad, I was going with the assumption that anything that promotes classical music is good, but you do have a point. Besides, Matt Haimovitz's approach is something I can see my daughter and her friends trying out in practice. Thanks for pointing out Alex Ross's blog (http://www.therestisnoise.com/), I'll start browsing it now.

[Joe Wikert]

Naba, it's great to hear that your daughter is working to become a violinist. My daughter played for a few years in school and lost interest. I always enjoyed going to her performances though and sort of wish she would have continued. I worry sometimes that there aren't enough young people taking an interest in classical music and instruments like the violin. To be honest, I only started listening to classical music a few years ago -- I was lost in rock/pop music for far too long! I still only listen to classical music a few times a month, but it's a great way to relax. In fact, I found that my youngest daughter (10 years old) loves to fall asleep to a Vivaldi CD I have...I always know where to look for it when it's not in the box!

[Sam]

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