Recently Joe Wikert wrote about blogging as a new book platform and pointed out the issue of monetizing the model. Perhaps a subscription-based model for a blog book would work, but I am wondering if the near-term path is more along the lines of content chunks that are aggregated and sold online. The other day I wrote about the potential of Google, Amazon, Yahoo, and others emerging as the new content intermediaries who could aggregate chunky content from authors and publishers and provide a marketplace where end users can shop for the content. I don’t know if the term “content intermediary” is appropriate, but what I have in mind is a virtual online store for content. Perhaps I should call them “online content shops.” We need these shops so we can sell our content (I don’t mean blogs, but books, or, more accurately, booklets).
Content that is currently packaged and sold as books would be broken into booklets—chunks (say 50 to 100 pages in size) that are tagged with information such as the subject, an abstract, size, ownership information, and price. The booklets are then listed with the online content store. Potential buyers would visit the online content store and either browse categories or search for specific content. They can then either buy separate booklets of information or create a bundle of booklets (think of it as a custom book). They can then choose the format in which they want the content—the choices could be any electronic format (lower cost) or a printed copy (at a somewhat higher cost). The online content store then collects payments and pays out to the content owners apportioned shares
The basic change from today’s book publishing would be the change from a book to a bunch of booklets—chunked online content—with appropriate tags to enable all the transactions. I think this approach could work for technical and computer books that can be easily broken into chunky content.
Tags: self publishing epublishing ebooks books content intermediary trends tagsonomy
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