Book Promotion—Harder Than Writing the Book

Recently I bought two non-fiction books after I heard about them—the first one through a TV appearance and the second when the author spoke at a conference I attended. I must confess that until recently I have not done much to promote any of my computer books, nor have I taken advantage of my "already published" status to establish what Joe Wikert called an author platform. I honestly can't tell if the lack of an author platform hurt the sales of my books, but the lack of any promotion certainly did not help sales. After I began this blog, I got reeducated on how book promotion is ultimately in the author's hand. I accept this responsibility at face value, but I am not sure what specifically a computer book author can do to help promote books. The publisher certainly does the necessary work to make sure the book appears in catalogs and is available at both brick-and-mortar and online bookstores. For my part, I now have this blog and I am setting up an online presence, and perhaps I can gradually establish an "author platform" with my efforts. However, none of these steps address the problem of simply making the existence of the book known to prospective buyers. I don't think I have enough visitors to my blog and website to make a difference. Someday, in the future, I'll find out first hand if having a blog and a web presence makes any difference in book sales, but in the meanwhile I wish there were some other ways to promote an upcoming book—without spending too much money, of course :-)

Tags: books publishing promotion author platform presence blog online sales marketing

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